April 16 – Puma will become LaLiga’s official technical partner from the start of the 2019/20 season, and will supply the official match ball for all matches in LaLiga Santander and La Liga 1|2|3. 

Puma has already committed to expand in Spain beginning beginning new sponsorships with  Girona and Valencia next season. Puma also has deals with LaLiga players Luis Suárez, Antoine Griezmann, Jan Oblak, Samuel Umtiti, Santi Cazorla, Marc Bartra, and Giovani Lo Celso.

“We are extremely proud to have partnered with one of the best, if not the best, football leagues in the world,” said Johan Adamsson, PUMA’s Director of Sports Marketing. “The ball is the most essential element in football, and this sponsorship is the epitome of performance. LaLiga has some of the best teams and players in the world and this partnership is another step in our efforts to achieve ‘No Football without PUMA’, ensuring an even stronger global reach for our brand.”

LaLiga’s fast growing international audience of 2.7 billion viewers in more than 183 countries annually and more than 80 million followers on social media is a key part of its sales pitch.

Juan Carlos Díaz, LaLiga’s marketing and commercial director added: “It is an honour for an historical sports brand like Puma, that represents great teams, important sportsmen and recognised artists, to want to associate with the best league in the world and contribute all its technical quality to our ball, which is such an important element of our competition. We are convinced that this agreement will be very fruitful for both companies and will allow us to continue facing our future challenges.”

No value or term was given for the deal.

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Paul Nicholson