Real Madrid

Transfer Market – Real MadridHuge deal

Cristiano Ronaldo

Juventus face with Cristiano Ronaldo the most important operation in its history, one that’s only made possible thanks to the financial clout of its backers.

It’s a 100 million euro deal, according to the famous document agreed between Real Madrid and the player, which many describe as insufficient for the value of the winner of the Champions League and five times Ballon d’Or.

Not forgetting the 30m per season that the striker would take to make him the highest paid player in the entirety of Serie A.

The fact is that the Turin club will have to make a great economic effort for which they are prepared.

Therefore, as soon as they knew the possibility of signing the Portuguese, they had to evaluate the different alternatives.

Always taking into account the desire to close the operation.

While MARCA reported on the interest of Juventus for the star of Madrid, everyone in Italy wondered how they could afford to contemplate that purchase.

“Last week we had heard a little piece of news about possible interest, which was later confirmed by MARCA,” Francesco Marino, deputy director of RAI in Turin, told us.

“We knew there had been talks between FIAT and Juventus, to control the financial situation and see if there was any possibility.

“Crazy, but in reality there was a basis for the operation.”

And it is the automobile group that has been the key to the arrival of Cristiano.

Or, at least, so that the team has been able to consider paying for the signing.

The Agnelli family owns 29.18 percent of that group (to which the exclusive Ferrari brand also belongs), just as it has 63.77 percent of Juventus.

Andrea Agnelli, president of the club, was one of the founding partners of the conglomerate.

He therefore resorted to FIAT to finance the ‘Cristiano Operation,’ and as soon as they found that it was feasible thanks to the funds of the group, they said yes to the Portuguese.

Beyond these funds, according to the Italian press, Agnelli would have also considered other forms of financing.

Cristiano Ronaldo could become the image of the brand and sign an advertising contract with the group, an alternative with which they could pocket up to 30 million euros.

However, the decision to finance the operation thanks to the FIAT group has not been good for the workers of the conglomerate.

“After Higuain, is Cristiano Ronaldo? It’s a shame FIAT workers have not had a salary increase in the last 10 years,” Gerardo Giannone, operator for 18 years in the production unit of Pomigliano D’Arco DER agency, said a few days ago.

“With the salary of Cristiano they could give an increase of 200 euros to all the employees.

“In these 10 years we have lost 10.7 percent due to the inflation that we have never recovered and the FCA (Fiat Chrysler Automobiles) spends 126 million euros per year in sponsorship, of which 26.5 million is for Juventus.”

Ronaldo hasn’t arrived yet, he is a “ghost,” but he has become the only topic of conversation for the Turinese in recent days.



GO TO SOURCE
marca.com